Cals › Fish fingers & nuggets › Compare › I&J New Zealand Hoki Fish Original Crumb 1kg vs Sealord Southern Blue Whiting Classic Crumb Bites 400g
I&J New Zealand Hoki Fish Original Crumb 1kg vs Sealord Southern Blue Whiting Classic Crumb Bites 400g
Per 100 g, Sealord Southern Blue Whiting Classic Crumb Bites 400g has less sugar (2.9 vs 3.6), less saturated fat (0.8 vs 0.9), more protein (13.9 vs 11.8) than I&J New Zealand Hoki Fish Original Crumb 1kg.
Same aisle, measurably different composition. Every number is verified against independent supplier feeds and the labels photographed on pack.

I&J New Zealand Hoki Fish Original Crumb 1kg51% fish or chicken
vs

Sealord Southern Blue Whiting Classic Crumb Bites 400g50% fish or chicken
Fat, total (lower)
9.9 vs 11 g
Sodium (lower)
213 vs 310 mg
More fish or chicken
51% vs 50%
Energy (lower)
900 vs 922 kJ
Protein (higher)
13.9 vs 11.8 g
Carbohydrate (lower)
15.1 vs 20.5 g
sugars (lower)
2.9 vs 3.6 g
Side by side, per 100 g
| Value | I&J | Sealord |
|---|---|---|
| Energy | 922 kJ (220 Cal) | 900 kJ (215 Cal) |
| Protein | 11.8 g | 13.9 g |
| Fat, total | 9.9 g | 11 g |
| - saturated | 0.9 g | 0.8 g |
| - monounsaturated | 6.5 g | - |
| - polyunsaturated | 2.5 g | - |
| - trans | 0.1 g | - |
| Carbohydrate | 20.5 g | 15.1 g |
| - sugars | 3.6 g | 2.9 g |
| Dietary fibre | 0.8 g | - |
| Sodium | 213 mg | 310 mg |
✓ marks a difference beyond label-rounding tolerance.
What’s in each box
I&J: New Zealand hoki (*fish*) (51%), Original crumb (41%) (*wheat* flour, water, thickener (1403), *wheat* gluten, maize flour, tapioca starch, salt, yeast, *oat* f
51% fish or chicken
Sealord: CONTAINS:Soybeans,Fish,Gluten Southern Blue Whiting (50%), classic crumb coating (50%) wheat flour, vegetable oils, water, maize flour, rice flour, thickeners (
50% fish or chicken