Cals › Fish fingers & nuggets › Compare › Birds Eye Deli New Zealand Whiting Fillets 250g vs I&J New Zealand Hoki Fish Original Crumb 1kg
Birds Eye Deli New Zealand Whiting Fillets 250g vs I&J New Zealand Hoki Fish Original Crumb 1kg
Per 100 g, Birds Eye Deli New Zealand Whiting Fillets 250g has more fish or chicken (55% vs 51%), less sugar (1.9 vs 3.6) than I&J New Zealand Hoki Fish Original Crumb 1kg.
Same aisle, measurably different composition. Every number is verified against independent supplier feeds and the labels photographed on pack.

Birds Eye Deli New Zealand Whiting Fillets 250g55% fish or chicken
vs

I&J New Zealand Hoki Fish Original Crumb 1kg51% fish or chicken
Energy (lower)
770 vs 922 kJ
polyunsaturated (higher)
5.5 vs 2.5 g
Carbohydrate (lower)
12.6 vs 20.5 g
sugars (lower)
1.9 vs 3.6 g
More fish or chicken
55% vs 51%
saturated (lower)
0.9 vs 1.6 g
monounsaturated (higher)
6.5 vs 2.4 g
Sodium (lower)
213 vs 232 mg
Side by side, per 100 g
| Value | Birds Eye | I&J |
|---|---|---|
| Energy | 770 kJ (184 Cal) | 922 kJ (220 Cal) |
| Protein | 11.7 g | 11.8 g |
| Fat, total | 9.5 g | 9.9 g |
| - saturated | 1.6 g | 0.9 g |
| - monounsaturated | 2.4 g | 6.5 g |
| - polyunsaturated | 5.5 g | 2.5 g |
| - trans | 0.1 g | 0.1 g |
| Carbohydrate | 12.6 g | 20.5 g |
| - sugars | 1.9 g | 3.6 g |
| Dietary fibre | 0.7 g | 0.8 g |
| Sodium | 232 mg | 213 mg |
✓ marks a difference beyond label-rounding tolerance.
What’s in each box
Birds Eye: New Zealand Southern blue whiting fillets (*fish*) (55%), Batter coating (44%) (vegetable oil, *wheat* flour, water, potato starch, corn flour, thickeners (1420
55% fish or chicken
I&J: New Zealand hoki (*fish*) (51%), Original crumb (41%) (*wheat* flour, water, thickener (1403), *wheat* gluten, maize flour, tapioca starch, salt, yeast, *oat* f
51% fish or chicken