Cals › Breakfast cereal › Compare › Kellogg's Special K Original Breakfast Cereal 300g vs Woolworths Bran Flakes & Sultanas 700g
Kellogg's Special K Original Breakfast Cereal 300g vs Woolworths Bran Flakes & Sultanas 700g
Per 100 g, Woolworths Bran Flakes & Sultanas 700g has more wholegrain (24% vs 23%), less sodium (269 vs 330) than Kellogg's Special K Original Breakfast Cereal 300g.
Same aisle, measurably different composition. Every number is verified against independent supplier feeds and the labels photographed on pack.

Kellogg's Special K Original Breakfast Cereal 300g23% wholegrain
vs

Woolworths Bran Flakes & Sultanas 700g24% wholegrain
Protein (higher)
19.1 vs 10.2 g
Fat, total (lower)
2.4 vs 2.7 g
sugars (lower)
13.9 vs 22.3 g
Energy (lower)
1480 vs 1570 kJ
Dietary fibre (higher)
16.4 vs 6.8 g
Sodium (lower)
269 vs 330 mg
More wholegrain
24% vs 23%
Side by side, per 100 g
| Value | Kellogg's | Woolworths |
|---|---|---|
| Energy | 1570 kJ (375 Cal) | 1480 kJ (354 Cal) |
| Protein | 19.1 g | 10.2 g |
| Fat, total | 2.4 g | 2.7 g |
| - saturated | 0.4 g | 0.6 g |
| Carbohydrate | 64.7 g | 63.1 g |
| - sugars | 13.9 g | 22.3 g |
| Dietary fibre | 6.8 g | 16.4 g |
| Sodium | 330 mg | 269 mg |
✓ marks a difference beyond label-rounding tolerance.
What’s in each box
Kellogg's: Rice (42%), whole grain cereals (23%) (wheat, oat flour oats), wheat protein, sugar, minerals (calcium carbonate, iron, zinc oxide), oat fibre oats, salt, barle
23% wholegrain
Woolworths: Wheat (28%), Wholemeal Wheat Flour (24%), Wheat Bran (18%), Sultanas (Sultanas (17%), Humectant (422), Vegetable Oil), Sugar, Barley Malt Extract, Brown Sugar,
24% wholegrain