Cals › Bread › Compare › Coles I'm Free From Traditional Wholemeal Loaf vs Helga's Wholemeal Plus High Protein Loaf 700g
Coles I'm Free From Traditional Wholemeal Loaf vs Helga's Wholemeal Plus High Protein Loaf 700g
Per 100 g, Helga's Wholemeal Plus High Protein Loaf 700g has more wholegrain (27% vs 9%), less sugar (1.9 vs 4), less saturated fat (1 vs 1.4) than Coles I'm Free From Traditional Wholemeal Loaf.
Same aisle, measurably different composition. Every number is verified against independent supplier feeds and the labels photographed on pack.

Coles I'm Free From Traditional Wholemeal Loaf9% wholegrain
vs

Helga's Wholemeal Plus High Protein Loaf 700g27% wholegrain
Dietary fibre (higher)
11.2 vs 9.7 g
Energy (lower)
880 vs 1000 kJ
Protein (higher)
13.4 vs 3.4 g
Fat, total (lower)
2.5 vs 5.8 g
saturated (lower)
1 vs 1.4 g
Carbohydrate (lower)
28.4 vs 37.7 g
sugars (lower)
1.9 vs 4 g
More wholegrain
27% vs 9%
Side by side, per 100 g
| Value | Coles I'm Free From | Helga's |
|---|---|---|
| Energy | 1000 kJ (239 Cal) | 880 kJ (210 Cal) |
| Protein | 3.4 g | 13.4 g |
| Fat, total | 5.8 g | 2.5 g |
| - saturated | 1.4 g | 1 g |
| - trans | 0.1 g | - |
| Carbohydrate | 37.7 g | 28.4 g |
| - sugars | 4 g | 1.9 g |
| Dietary fibre | 11.2 g | 9.7 g |
| Sodium | 340 mg | 355 mg |
✓ marks a difference beyond label-rounding tolerance.
What’s in each loaf
Coles I'm Free From: see pack
9% wholegrain
Helga's: Water, Wholemeal Wheat Flour (27%), Wheat Flour, Wheat Gluten, Modified Tapioca Starch (1413), Yeast, Soy Protein Isolate, Wheat Fibre, Vinegar, Iodised Salt, W
27% wholegrain