Cals › Breakfast cereal › Compare › Kellogg's Special K Original Breakfast Cereal 300g vs Woolworths Great Start Reduced Sugar Multigrain Cereal 400g
Kellogg's Special K Original Breakfast Cereal 300g vs Woolworths Great Start Reduced Sugar Multigrain Cereal 400g
Per 100 g, Woolworths Great Start Reduced Sugar Multigrain Cereal 400g has more wholegrain (32% vs 23%), less sugar (8.6 vs 13.9), less sodium (130 vs 330) than Kellogg's Special K Original Breakfast Cereal 300g.
Same aisle, measurably different composition. Every number is verified against independent supplier feeds and the labels photographed on pack.
Kellogg's Special K Original Breakfast Cereal 300g23% wholegrain
vs
Woolworths Great Start Reduced Sugar Multigrain Cereal 400g32% wholegrain
Energy (lower)
1570 vs 1840 kJ
Protein (higher)
19.1 vs 11.6 g
Fat, total (lower)
2.4 vs 15.7 g
saturated (lower)
0.4 vs 2 g
Carbohydrate (lower)
57.2 vs 64.7 g
sugars (lower)
8.6 vs 13.9 g
Dietary fibre (higher)
10.6 vs 6.8 g
Sodium (lower)
130 vs 330 mg
More wholegrain
32% vs 23%
Side by side, per 100 g
| Value | Kellogg's | Woolworths |
|---|---|---|
| Energy | 1570 kJ (375 Cal) | 1840 kJ (440 Cal) |
| Protein | 19.1 g | 11.6 g |
| Fat, total | 2.4 g | 15.7 g |
| - saturated | 0.4 g | 2 g |
| - trans | - | 0.1 g |
| Carbohydrate | 64.7 g | 57.2 g |
| - sugars | 13.9 g | 8.6 g |
| Dietary fibre | 6.8 g | 10.6 g |
| Sodium | 330 mg | 130 mg |
✓ marks a difference beyond label-rounding tolerance.
What’s in each box
Kellogg's: Rice (42%), whole grain cereals (23%) (wheat, oat flour oats), wheat protein, sugar, minerals (calcium carbonate, iron, zinc oxide), oat fibre oats, salt, barle
23% wholegrain
Woolworths: Whole Grain Oats (23%), Corn (19%), Sunflower Seeds (8%), Brown Sugar, Wheat (5%), Pumpkin Seeds (5%), Canola Oil, Wholemeal Wheat Flour (4%), Rice Pops, Whole
32% wholegrain