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Coles Jam Sponge Roll vs White Wings Cake In A Cup Chocolate Brownie

Per 100 g, White Wings Cake In A Cup Chocolate Brownie has less sodium (200 vs 360), more protein (5 vs 4.6) than Coles Jam Sponge Roll.

Same aisle, measurably different composition. Every number is verified against independent supplier feeds and the labels photographed on pack.

Coles Jam Sponge Roll
Coles Jam Sponge RollColes
vs
White Wings Cake In A Cup Chocolate Brownie
White Wings Cake In A Cup Chocolate BrownieWhite Wings
Fat, total (lower)
2.5 vs 10.5 g
saturated (lower)
1.4 vs 6.1 g
Protein (higher)
5 vs 4.6 g
Carbohydrate (lower)
52.7 vs 68.6 g
Sodium (lower)
200 vs 360 mg

Side by side, per 100 g

ValueColesWhite Wings
Energy1350 kJ (323 Cal)1360 kJ (325 Cal)
Protein4.6 g5 g
Fat, total2.5 g10.5 g
- saturated1.4 g6.1 g
Carbohydrate68.6 g52.7 g
Dietary fibre1.3 g-
Sodium360 mg200 mg

✓ marks a difference beyond label-rounding tolerance.

What’s in each loaf

Coles: see pack
White Wings: see pack
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